Complete Whitening Toothpaste

Clean, whiten*, reduce sensitivity and help protect against gingivitis while you brush, with our 4-in-1 Complete Whitening Toothpaste. Formulated with stannous fluoride for strong teeth and healthy gums.

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Teeth whitening, anti-cavity, anti-sensitivity, and anti-gingivitis—all in one brilliant formula. Give your smile the confidence, clean feeling, and comfort you deserve with our 4-in-1 Complete Whitening Toothpaste. With the power of stannous fluoride, you’ll have a complete, brilliant smile and healthy gums in no time.



We’re so confident you’ll love your smile after using our products, we even offer a 30-Day Satisfaction Guarantee. 

Vegan

Gluten-Free

  • Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day or as directed by a dentist or doctor.
  • Instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing).
  • Supervise children as necessary until capable of using without supervision.
  • Children under 2 years of age, consult a dentist or doctor.

Active Ingredients: Stannous Fluoride 0.454% w/w (0.15% w/v fluoride ion)

Ingredients: Aqua, Silica, Glycerin, Sorbitol, Xylitol, Flavor (Aroma), Poloxamer 407, Sodium Lauryl Sulfate, Sodium Hydroxide, Tetrasodium Pyrophosphate, Zinc Citrate, Carbomer, CI 19140, CI 42090, Sodium Benzoate, Sucralose, Xanthan Gum

  • Do not use if tamper-evident seal is broken
  • Store at room temperature
  • Contains FD&C; Yellow No. 5 (tartrazine) as a color additive

WARNINGS
This product may produce surface staining of the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist.

Keep out of reach of children under six years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Dentist-designed complete toothpaste


4-in-1 oral care 

Remove surface stains, prevent cavities, reduce sensitivity, and fight gingivitis.

Promote gum health

Helps interfere with harmful effects of plaque associated with gingivitis.

Stannous fluoride

For strong teeth and healthy gums.

Effective sensitivity relief

Protects against painful teeth sensitivity from heat, cold & more.

150+ million smiles brightened

For over 35 years, we’ve been the professional standard for teeth whitening. Bring home the whitening brand trusted by dentists and join the millions of brighter smiles.

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Glow beyond ordinary

With an extraordinary smile you and your dentist can feel great about. This is at-home teeth whitening for those who want more: more options, more brilliant results, more confidence to smile.

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Frequently Asked Questions

Anyone who wants a fluoride-free option that still achieves a brilliant smile with every brush. Our dentist-created formula is recommended for non-cavity-prone individuals, in particular, who want an oral care alternative that removes surface stains without fluoride.

Hydroxyapatite is a mineral that makes up about 97% of tooth enamel and 70% of tooth dentin.

Hydroxyapatite is a researched, safe, and dentist-trusted ingredient that is already part of you.

We use Nano-Hydroxyapatite. By not diluting our formula, our advanced 10.5% concentration allows us to deliver maximum whitening effectiveness, a key reason our Fluoride Free Whitening toothpaste comes at a higher price point than our other toothpastes.

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