Meet the #1-selling professional teeth whitening brand
Why choose Opalescence™ whitening
35+ years
The professional standard for teeth whitening since 1990.
20k+ dentists
Created by dentists. Trusted by over 20,000 dentists.
100 million+
Over 100 million smiles proudly brightened worldwide.
35,000+
More than 35,000 positive Amazon reviews.
Glow how you want, where you want
Glow how you want,
where you want
Professional teeth whitening results, at home
Take your whitening routine into your own hands with ready-to-glow, at-home Opalescence™ products.
Expert care from the dentist’s chair
Talk to your dentist about in-office Opalescence™ whitening options and see what’s right for you.
Our story
Dad, I want whiter teeth.
That one simple teenage wish from Dr. Jaleena Fischer Jessop, Chief Clinical Officer, sparked the creation of Opalescence™ whitening.
It all started in the late 1980s when Jaleena persistently asked her father, Dr. Dan Fischer, to find a better way to whiten her teeth.
As a dentist and founder of Ultradent, the company behind Opalescence™ whitening, Dr. Dan Fischer became inspired to develop a new professional standard for teeth whitening. This revolutionary product not only whitened his daughter’s teeth brilliantly, but would go on to brighten over 100 million smiles.
How our pros help you glow
See why over 20,000 dentists, and more than 100 million smiles, trust us for fast, gentle, and brilliant teeth whitening.
Confidence behind every smile
Most Researched
More clinical studies, articles, and reviews have been published on Opalescence™ whitening than any other professional whitening brand.
#1 in Professional Whitening
Opalescence™ whitening is the #1-selling professional whitening brand with over 100 million smiles brightened and over 35,000 glowing reviews.
Dentist-Created
Opalescence™ whitening was developed by dentists and is trusted by more than 20,000 dental professionals worldwide.
Award-Winning
Opalescence™ whitening products have earned 50+ industry awards from leading dental organizations.