Opalescence Media Assets

Well, it's simple! Opalescence™ is the world's #1-selling professional teeth whitening brand — trusted by 25,000+ dentists. We've been brightening up over 100 million smiles for the last 35 years, and we pride ourselves in only putting out safe, professional-caliber whitening products backed by dental science. All of our products are easy to use, and great tasting. How's that for a better way to whiten? For a whitening brand you can trust to get you brilliant results every time, Opalescence whitening is the way to go.

Our teeth whitening works by removing stains and discolorations from the enamel and dentin. The outer layer of the tooth is called enamel, and beneath the enamel is dentin. Enamel is thin and usually much lighter in color, while dentin is darker and makes up most of the tooth. Enamel can lose its color over time simply from age, but also from things like coffee, tea, tobacco, and other foods and beverages. Also, as we get older, our enamel can thin out, causing more dentin to show through, making the overall appearance of the tooth look less brilliant. The active ingredients in our whitening gels oxidize the discolored molecules deep down in your teeth to remove stains and whiten your smile comfortably. Plus, for our products that use our patented whitening gel, the patented formula is sticky and viscous, preventing the whitening gel from seeping out and ensuring your trays stay in place to brighten up your teeth.

Great question! All Opalescence™ teeth whitening products are formulated to add brilliance to your smile in their own unique way. Let's break it down for you: Both Opalescence™ Go Prefilled Whitening Trays and our Opalescence™ custom tray whitening gel refills use non-abrasive ingredients to safely brighten teeth. Our Opalescence™ Original and Sensitivity Relief Whitening Toothpastes use a mildly abrasive silica to effectively remove surface stains and keep your teeth glowing.